Comedian and former host of “The Daily Show,” Trevor Noah, has reportedly been commissioned to star in a new advertisement promoting South Africa as a prime tourist destination. The advertisement, expected to be approximately five minutes long, is said to earn Noah a staggering R6.1 million per minute, making it a highly lucrative venture for the comedian.
News of this commission came to light earlier this week when concerns were raised in parliament regarding overspending in various government programs. The Chairperson of The Portfolio Committee on Tourism, Tandi Mahambehlala, questioned Minister Patricia de Lille about the allocation of funds for Trevor Noah’s promotional video advert.
While Minister de Lille emphasized that the R33 million budget for the advertisement would not come from taxpayers’ pockets, clarifying that it was a contribution from the Tourism Business Council of Southern Africa (TBCSA), Mahambehlala expressed reservations and urged the entity to halt the project. She cautioned against using TBCSA funds as “a slush fund to commit financial maleficence.”