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Pacesetters Byo Chiefs FC Produce Own Energy Drink

By Tafadzwa Chigandiwa
The suspension of the Chibuku Super Cup competition and all football activities in the country by the responsible authorities has not moved social media champions, Bulawayo Chiefs who  have sought alternative and innovative ways to generate revenue.
Chiefs have become the first club in Zimbabwe to produce their own energy drink which is set to be distributed in the market bottled in cans and named after the clubs’ nickname Ninjas.
‘eNinja’ is the new product and Bulawayo Chiefs’ energy drink whose bottle will be branded in the teams’ black and green colours and it will also carry the teams’ logo on it.
The new development was announced by the club through a statement before they officially shared a sample of the drink through their vibrant twitter account to confirm the news.
“eNinja drink is a brainchild of Bulawayo Chiefs FC, a Bulawayo based premier league team,” read part of the statement.
In addition to their statement, the twitter boys gave a brief description of their new product which will come in different sizes ranging from 300mls to 500mls.
“eNinja is an energy drink crafted with select ingredients meant to deal with levels of concentration, endurance and fatigue,” said the club. 
“This drink of the Ninjas is meant to help you perform better.
“This is high caffeine drink that is not suitable for infants. 
“This drink is canned in 300ml and 500ml sizes and is available in various flavours that include Original taste, Dry Lemon amongst other ranges. 
“eNinja is a non-alcoholic drink with a long shelf life.”
In addition, the domestic football innovation pacesetters also warned all pregnant women, nursing women, children and those who are sensetive to caffeine not to drink ‘eNinja’ because it contained high caffeine.
However, the club listed a number of benefits that are found in the product, an increase in the level of energy, improvement of concentration level and physical endurance.
Fighting fatigue and improving mental alertness are some of the benefits that have been noted on the list of the energy drink’s benefits to its consumers.
The club didn’t stipulate the product’s actual price though they said it will be available nationwide in various sports shops and supermarkets.
This season Chiefs has done well  interms of brand visibility and improving their club’s status, unfortunately they have failed to replicate the same ideology in the field of play.
They currently anchor the table in Group 2 of the Chibuku Cup tournament with one point from three games.
Chicken Inn and Highlanders FC are both on seven points though the former are log leaders with a better goal difference.
While newly promoted side Bulawayo City are on third position though they have the same number of points with Chiefs.
However, the Ninjas have remained the country’s trendsetters in the year 2021 in terms of innovation.
They recently unveiled their own brand of new kits and have been involved in various partnerships across the country.
Chiefs recently partnered Catapult Sport which provides them with wearable GPS technology for their players before they embraced Gabriel Nyoni on his GN27 perfumes to become the team’s offical perfume.
In June they were recognised and crowned the country’s best club to use social media in football and they walked away with the Zimbabwe Football Industry Award.
Five months ago they announced the appointment of United Kingdom based brand ambassadors, Adam Dickson and Robbo Harry.
Robert Tapfumaneyi