By Tinashe Karimazondo
Comedian cum musician Freddy Manjalima better known as Kapfupi took a swipe on corporates and organizations which scramble to associate their brands with artists when they pass on but not during their lifetime.
Kapfupi’s sentiments were motivated by the recent death of Zimdancehall artist Soul Jah Love who died last Tuesday.
Following his death, corporates and political parties not only passed their condolences but also jostled to assist with funeral expenses.
This is despite reports circulating about how the artist had failed to make ends meet in his last days to the extent of failing to secure a proper meal.
Posting on his Facebook page, Kapfupi wrote, “I see all these companies, banks, big organizations and corporates pamwe ne ma ministries varikugadzira ma fliers avo vachinofa ma messages avo efufu kuna Soul Jah Love and zvakanaka chose tinozvitenda kuchema tiripamwe gamba redu.”
“But zvakadii dai maimboti celebrator tichiri vapenyu nekutipa ma endorsements atinogaro chemera zuva nezuva?
“Inga kushanda tinoshanda wani and tinotodiwawo zvamunoziva?
“And kutozoisa malogo enyu pama pictures edu amunenge muchitichema zvinoreva wani kuti hamunyare nezvatiri ku associater ne brand renyu.”
The Mai Nga hitmaker said there was need to promote and offer financial support to artists during their lifetime when they can enjoy the fruits of their hardwork.
”Tipei maruva edu tichiri kurarama so that we can smell them,” he wrote.
“Tipei ma endorsement tichiri kurarama tiwanewo zvekusiira vana tisazosekwa.”
Following the death of Soul Jah Love, Zanu PF youth league secretary for Administration Tendai Chirau posted on his Facebook page how the party youths in conjunction with the business community would set up a recording studio in honor of the late youthful chanter.
Artists have in the past complained about how they have failed to attract meaningful support from the business community.
Some artists have failed to make ends meet as they receive little or no support.
Kapfupi’s sentiments of lack of support to artists were shared by Afro-Fusion artist Hope Masike.
In an poem titled The day I die posted on her Facebook page the artist wrote, ” Finally you parade that photo you took with me.
“Hand in hand smiling
” At the sun, the music we shared, and the time we had.”
“Finally you look for my forgotten songs and play them.
“Dance to my sorrow, smiling.
“At the sun, music we shared and time you have.
“Finally you visit me
“In my home where I lay
“Not on my old sofa, but in a new coffin.
“Finally I know you were proud of me all the while.
“A love I spent an entire lifetime looking for is finally given the day I die.” writes Hope Masike and reafully says ”Mwana waStembeni! Basa wakabata hako! Zorora murugare Souljah Love”